Thursday, September 28, 2017

8 Tips to Capture Awesome Harvest Photos

Fall offers an amazing time to take stunning photos in farm country. Vibrant leaves, golden grain and farm equipment, accented by a rich blue sky or the soft light of morning and evening, create spectacular opportunities for harvest photos.

Here are my top 8 tips on how to capture these magnificent colors and memorable images:

1. Shoot in the golden hours.

I’ve captured some of my favorite harvest photos in the early morning as the sun is rising behind a grain truck being filled with grain, and towards evening when the sunset washes the landscape with a soft, golden light.

2. Avoid shooting into the sun.

Shooting into the sun will result in shadows, lower saturation of colors and lens flare. On sunny days, try to keep the sun at your back. If you do have to shoot into the sun, use a lens hood or shield your lens with something to avoid lens flare.

3. Don’t shy away from overcast days.

An overcast day is great for some photography, mainly because the light is soft and even. But doesn’t a cloudy sky mean the intensity of the color is decreased? Not at all. Since autumn colors are saturated, they contrast nicely with gray. Just frame up the picture to feature more of the colors and less of the sky.

4. Change your perspective.

Sometimes the simplest way to improve your autumn photography is to shift your vantage point from eye-level. Climb up on a bin or truck to get a view from above, or squat down low to shoot upwards at your subject. Changing your vantage point provides a unique, unexpected perspective.

5. Consider close-ups.

Try shooting some close-up photos that help capture the details of harvest. I like to peel back the husk and shoot golden ears of corn, for example. This works especially well if you shoot upward, so the kernels contrast against the blue sky. Also, try this technique with brilliant colored leaves for added interest.

6. Play around with panoramas.

Sprawling landscapes of corn or soybean fields where harvest is underway with a combine, multiple combines and/or tractors, catch wagons and semi-trucks, can create compelling images. If the image is too wide to capture in one shot, take multiple shots and stitch them together in a photo software program like Adobe Lightroom, which can create panoramas.

7. Find the frost.

Depending on the year, cold snaps can leave interesting patterns on leaves that already offer interesting patterns. Shoot first thing in the morning to see what frost can do for your autumn images.

8. Experiment with silhouettes.

While silhouettes may seem tricky, they are quite simple. They also offer a wonderful way to convey drama and emotion, thanks to their simplicity. I love them because they don’t give the viewer a clear picture of everything, which leaves part of the image up to the imagination. Try shooting silhouettes towards sunset. Place your subject (the shape you want to be blacked out) in front of the light source (in this case, the sun). This will force your camera to set its exposure based on the brightest part of your picture (the background) and not the subject. Do this right, and your subject will be underexposed (dark, if not black)—exactly what you want.

Like any photography, the key to success with harvest photography is to experiment, keep learning, practice often and have fun. I’ll be shooting lots of photos for VistaComm clients this fall, plus I’d love to see the harvest photos you capture. Connect with me at dmaulsby@vistacomm.com.

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8 Tips to Capture Awesome Harvest Photos posted first on http://vistacomm.blogspot.com/

Thursday, September 14, 2017

VistaComm Welcomes Dustin and Joanne

VistaComm welcomes two new staff members:

Dustin OlsonDustin Olson joins us as accounting director. A licensed CPA, he’s a graduate of South Dakota State University in Brookings, SD. Coming to VistaComm with previous agency experience, Dustin has a true focus on efficiency and profitability—both for the project at hand and for clients, who will find him responsive to any and all concerns. Dustin’s most recent experience includes accounting positions at Austad’s Golf and Lawrence & Schiller, both in Sioux Falls, SD.

 


 

Joanne Pullman

After working full-time for VistaComm from 2012 to 2014 in website support and developing, followed by freelance contract work, Joanne Pullman returns to our creative services department as a full-time web developer. She has a passion for every aspect of the website creation process and has created more than 100 responsive websites. Joanne is a graduate of Dakota State University in Madison, SD. In addition to her freelance projects as a web consultant, over the past six years, Joanne also worked full-time for Factor 360 in Pierre, SD.

 

 

See More Here: VistaComm Welcomes Dustin and Joanne


VistaComm Welcomes Dustin and Joanne posted first on http://vistacomm.blogspot.com/

Thursday, September 7, 2017

Teaching the Teacher: An Outsider’s Surprising Take on Ag

Ever heard of an externship? I hadn’t either until Iowa Central Community College contacted me this spring about mentoring a local high school English teacher.

Turns out that Iowa Central’s summer externship program matches high school teachers of various academic disciplines with business professionals in the area for a 40-hour learning experience. This gives teachers a better understanding of the business world, so they can use this knowledge to better prepare students for the real world after high school.

I had the privilege of working with Rachel Hemer, an English teacher from East Sac High School in Lake View, Iowa. Rachel has more than 13 years of teaching experience and is an Iowa native, but she’s the first to admit she didn’t know much about agriculture or the wide variety of professional jobs related to ag, including marketing/communications.

[caption id="attachment_3178" align="aligncenter" width="900"]Iowa Soybean podcast during externship Why is it so important for farmers and ag businesses to tell their story? VistaComm journalist Darcy Maulsby (right) shared her top tips during a Spillin' the Beans podcast in June 2017 at her family's Century Farm with the Iowa Soybean Association (ISA). Darcy's summer extern, Rachel Hemer (left) observed the podcast process while Heather Lilienthal, ISA's producer services director (center), interviewed Darcy. You can listen to Darcy's podcast (titled "Why It's Important to Tell Your Story") at http://www.iasoybeans.com/news/podcasts/.[/caption]

Spillin’ the Beans

Rachel joined me on various adventures this summer, from a “Spillin’ the Beans” podcast with the Iowa Soybean Association, where I shared some of my top storytelling tips from a book author’s perspective, to interviews and photo shoots with Mid-Iowa Cooperative for their next print newsletter. As we traveled around rural Iowa, Rachel asked me plenty of great questions during her externship about agriculture in general, careers in ag, and how to become a more effective communicator.

Just as Rachel was willing to get out of her comfort zone to gain new knowledge, I, too, abandoned my comfort zone of focusing on writing, photography and content marketing so I could to teach the teacher. I realized how many of the things I take for granted as common knowledge, from my in-depth knowledge of agriculture to my insights into effective content marketing, aren’t so common to those who don’t live and breathe this every day.

“It was the complete opposite of what I imagined”

I also was reminded just how much the non-farm public doesn’t understand about agriculture, but they are excited to learn. But don’t take my word for it. Here are some of Rachel’s experiences, in her own words:

During the summer, many teachers get used to not waking up to the sound of an alarm blaring before the sun rises. When my alarm woke me on the morning of July 19, it was so dark I thought for sure it must be raining. But then I remembered it was July….in Iowa….we hadn’t had rain for more than two weeks….and I had a great reason to pop out of bed that early! I was heading out for another adventure with Iowa author Darcy Maulsby!

[caption id="attachment_3179" align="aligncenter" width="900"]interview during summer externship As VistaComm journalist Darcy Maulsby (center) interviewed Mid-Iowa Co-op General Manager Mike Kinley (left), extern and high school English teacher Rachel Hemer (right) not only learned how a VistaComm newsletter is put together, but she discovered the wide variety of great careers available in agriculture.[/caption]

Darcy and I hit the road before 6:30 a.m. on our way to Mid-Iowa Cooperative in Conrad, Iowa. It was time for a quarterly newsletter publication, and Darcy needed to conduct interviews and take photographs. She had told me it was a “jeans and boots” type of day – I hoped my tennis shoes would suffice for what I thought would be a trek through the hot and dusty co-op. I imagined that we would be chatting with the employees as they shoveled out grain bins and fixed machinery.

Our day’s journey was the complete opposite of what I had imagined and full of surprises. Here are my top 5 learning moments:

  1. Mid-Iowa Cooperative is a significant employer in rural Iowa, with nine locations from Whitten to Haverhill to Garwin to Liscomb, 95 full-time employees, and two to three interns per year. In fact, two of their interns from this past spring are their newest hires, who Darcy had the pleasure of interviewing.
  2. People from all backgrounds work at Mid-Iowa. Knowledge of agriculture is a must, but the employees’ educational background need not focus on ag. In the marketing department alone, they employ a former manager of Advanced Auto Parts, a dealer at Meskwaki Casino, an architecture major, and only one agriculture major. Not every employee at Mid-Iowa has a college degree, but most have post-secondary education.
  3. The variety of careers within a cooperative is impressive. We met with Mid-Iowa’s chief operating officer, energy department manager, operations manager, general manager, commodity marketing manager, agronomy sales associate, and an applicator, as well as seeing 15+ other employees working various positions in offices and on-site.
  4. A cooperative’s job is to figure out the future before it gets here. According to General Manager Mike Kinley, a lot of change is happening within co-ops and Mid-Iowa is trying to figure out how to navigate that.
  5. Ag writing is fun! Darcy caught up with acquaintances at the same time as taking care of business for the newsletter. We ventured to the Grundy County Fair for pictures and enjoyed fair food and horse events. Every person we talked with was passionate about their work, making it easy for Darcy to showcase them in her newsletter features.

Our day at Mid-Iowa Cooperative was eye opening for this rural (but not a farm girl) Iowan. I had no idea how many employment opportunities a cooperative has. Everywhere I looked, a different department sign showed how many cogs work together to create success. I’m eager to share with my students, who plan to work in agriculture their whole lives, all the paths they can take when they leave my classroom.


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